Paul Jerem

Graphic Design

I have over a decade of experience as a graphic designer, working both in-house, and as an independent freelancer. My skills span a variety of disciplines, including logo and identity design, packaging, print collateral, and photographic art direction. I’ve worked for a diverse range of clients over the years, including Sega Europe, Nike, Interbrew, Marks & Spencer, and the University of Glasgow, and you can view a few examples of my work below:

GNHS

 

Natural history is a very broad term that can encompass anything from zoology to geology. So, rather than trying to symbolise nature using a single figurative symbol, I decided to create a flexible identity for the Glasgow Natural History Society that could be changed to suit it's role at any given time.

The main logo consisted simply of a green box (green being the colour most associated with nature), and slightly technical looking type suggestive of the cutting-edge science that the society funds and promotes.

 
Main Logo
 

While such a design might at first glance appear excessively simple, replacing the solid green with natural textures provides unlimited options to play with the identity to suit the application. For example, publicity materials for an exhibition about local insect life could use the patterns of a butterfly wing, while the cover of a report on urban wild flowers could use the centre of a flower.

 
Textured Logos
The Glasgow Naturalist Journal

The Glasgow Naturalist Journal

Poster Banner

Poster Banner

Business Card

Business Card

Letterhead

Letterhead

Envelope

Envelope

Paul JeremIdentity, Science